Networking can be defined as the exchange of information and ideas among people with a common profession or special interest, usually in an informal social setting. Networking often begins with a single point of common ground, usually found through introductions and small talk. Once common ground is established, individuals decide whether they want to take the connection to a deeper level. That decision could be made by considering some of these things:
- Are we in the same or overlapping circles? Will this connection support growth with either party?
- Do I have knowledge, skills, or connections that can help this person or their business?
- Does this person have knowledge, skills, or connections that could help me or my business?
- Do I like this person? How well do we get along?
- Are we in similar work fields? Do we or can we share resources or clients?
Professionals use networking to expand their circles of acquaintances, find out about job opportunities in their fields, and increase their awareness of news and trends in their fields or the greater world.
Business networking is sometimes seen as a chore. People are often fearful that it will be a waste of their time and energy, that they won’t know who to talk to or what to say, or that they will look awkward and out of place. But if you have a plan and a strategy, you can optimize your time and your energy. Stay tuned for our blog Professionalism: Networking 102.